https://www.abbysmith.design/about daily 0.75 2022-09-13 https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/63cf9ebd-0ec8-4b4c-8165-62d6e420e6b2/Abby Contact Curious about the woman behind the work? I am a UX Designer and Researcher who got her start in Industrial Design. What draws me to design is my need to combine my love of art and creating, with my curiosity about people, our feelings, and our behaviors. The arts and empathy have been my muses throughout my life. Whether that be absorbing the stories and passions of those around me, studying mental health and healing work, or listening to an endless list of podcasts, I am always learning new ways to see the world and connect with others. I use art as a way to reconnect with myself and share my perspectives with the world, because art is an amazing conduite of emotions. I love experimenting with different mediums as a way to let my structured side take a break, and my whimsical side shine. Interested in seeing more of my artistic side? Check out my Instagram to see another side of this UXer. https://www.abbysmith.design/contact daily 0.75 2022-06-09 https://www.abbysmith.design/ux-designs daily 1.0 2022-08-25 https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/ef760b93-e343-4368-a7e5-62dcdd522e0a/On+Screen.jpg https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/ca829fd2-bf66-4302-86de-2ad6bb8746bf/5365+Woman+working+on+Space+Gray+MacBook.jpg https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/9f041c4a-d456-47ed-8811-afcab64c32dd/Opening+Image.jpg https://www.abbysmith.design/industrial-design daily 0.75 2022-08-25 https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/7e930fdc-7dfd-4e2e-a58f-66bd82daf221/Screen+Shot+2022-07-02+at+1.51.47+PM.png https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/ada0a029-4d51-4c86-acbe-f0bb7ecd84a4/69638b06-be9f-46f0-a266-1b2c2546af45.988b5fdf06a5e7ded38d33fc56d3b64a.jpg https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/400ba839-2790-40d9-bee1-fcbf5babf22f/dpc9rye9yhof2jritsue_2048x2048.jpeg https://www.abbysmith.design/ux-design daily 0.75 2022-08-25 https://www.abbysmith.design/ux-design/olives-grace monthly 0.5 2022-07-08 https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/9e61830d-08b6-465c-a302-28a0c5e8d270/Screen+Shot+2022-05-11+at+9.12.51+PM.png UX Design - Olives & Grace: E-Commerce Navigation Olives & Grace: E-Commerce Navigation The Challenge Olives & Grace is a local gift boutique nestled in the South End of Boston carefully curated with products made by emerging food and gift makers. They are a staple in their neighborhood and they take pride in creating a space that takes shoppers back to the days of walking into a local shop and engaging with their community. Although their brick and mortar store is adored by local shoppers, they discovered a problem with their website. The owner noticed that people come onto her site, but very few of those visits convert to sales. From this I knew I needed to learn what drives people to shop locally and why they were not following through to purchase on her website. Project Overview Role: UX Designer Timeline: 2 Week Sprint Tools: Figma, Optimal Workshop, Google Sheets, Google Docs Methodology: Competitive & Comparative Analysis, Heuristic Evaluation, Survey & User Interviews, Affinity Mapping, User Flow, and Prototype Usability Testing https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/61cc6550-5938-4a89-b491-528f6de9b03c/C%26C-labeled.jpg UX Design - Olives & Grace: E-Commerce Navigation - The Competitive Landscape To get a better understanding of where this problem may be arising, I looked at comparators and competitors of Olives & Grace. From this I was able to see a distinct gap: filtering and sorting product listings. I also identified an opportunity to highlight the makers of the products sold at Olives & Grace. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/5e15da4f-c33d-4fa3-8391-09af6bb57f41/Heuristic+evaluation-pen+label.jpg UX Design - Olives & Grace: E-Commerce Navigation - What are the Pain Points? I wanted to understand what was working and what pain points users may be running into while navigating the site so I ran a heuristic evaluation. From this I saw that a hidden search bar, the lack categorization of their product listing, misleading links, and no way to sort or filter products made it challenging for shoppers to find specific items. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/344bbbf9-788a-4d45-9a76-36bc623ca8f9/Persona.png UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/38e93736-8161-44f7-bab1-0b5848b47011/New+Useflow.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/12614ec4-5b28-4212-9de4-9e1c24177ff0/Concepts.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/5cdc20af-6081-4917-abde-e0ef2fd6b186/filters+blend+in.jpg UX Design - Olives & Grace: E-Commerce Navigation - Did I Move the Needle? To learn if my design changes made navigation easier and would lead to more purchases I ran 4 moderated usability tests asking my participants to pick out 2 candles, add them to their cart, add a gift message, and check out. What Went Well: All 3 participants were able to complete the tasks successfully All participants were able to find their first candle and add it to their cart in under a minute, whereas it took participants around 3 minutes to find a candle on the existing website. All 3 participants were able to find the gift message function on their first try, where as on the existing website none of the participants were able to find it without assistance. What Needs Improvement: 1 participant did not see the filter feature right away https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1654785447909-QMHL2SRX20913QS3L5HT/New+Site+Map.jpg UX Design - Olives & Grace: E-Commerce Navigation https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1654805348691-TQ0ZEQEX333LEYX3JT05/old+site+map+labeled.jpg UX Design - Olives & Grace: E-Commerce Navigation https://www.abbysmith.design/ux-design/medical-guardian monthly 0.5 2022-08-17 https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/aa8513ad-c8fa-4fd9-8ddb-feae403f3368/279199743_1414885762271274_2309697421891346175_n.jpg UX Design - Medical Guardian: Set-Up Assistance Medical Guardian: Set-Up Assistance The Challenge As we age our chance of having a fall that results in an injury increases, so much so that each year 3 million seniors are treated in emergency departments for fall related injuries. Medical Guardian was founded to help with this problem, offering Medical Life Alert Systems which alert emergency services and emergency contacts when one of their customer’s needs help in an emergency such as falling. Medical Guardian came to my team knowing they offered a wide range of products to help people at risk of falls, but found that some users were reluctant to activate their devices. Our goal was to figure out why and design a solution to increase user activation of their devices. Project Overview Role: UX Designer & Research Lead Team: Angel Abun, Elisabeth McNeill, and Tanaira Morgan Timeline: 2 Week Sprint Tools: Figma, Figjam, Google Sheets, Google Docs Methodology: Competitive Analysis, Secondary Research, Survey & User Interviews, Affinity Mapping, UX Storyboarding, Journey Mapping, User Flow, and Prototype Usability Testing https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/899209f4-ec5e-47fe-84c8-9bf3272894cb/Devices.jpg UX Design - Medical Guardian: Set-Up Assistance - What is a Life Alert System? With no previous experience using life alert systems I needed to develop an understanding of what these systems do and who they help. Medical Guardian offers 5 devices, for either at home or on the go use, that keep the user of the product connected to an emergency call service. In the case of an emergency the user can contact this service, and in some cases the device will contact the service automatically when a fall occurs. I wanted to see how Medical Guardian’s products stacked up to their competition so I developed a competitive analysis on feature sets. From this analysis I saw that their products offer comparable features to the competition. Since it looked like they offered products that stacked up, I wanted to next learn from user’s to get their perspectives. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/977877f6-da30-4cfe-99a8-4ac9b2453ce4/Journey+Map-2.jpg UX Design - Medical Guardian: Set-Up Assistance “I wouldn't recommend any Medical Guardian system as it is impossible to get ahold of anyone or even a manager, I was told a manager would call me five days in a row and then zip. The activation code inside on back and the one on box weren't the same.” -Online review https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/20ff2d20-711c-47f0-9f15-efe943086768/C%26C-22+pnt+font%3Dpurple.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/bc2e576e-f802-4a77-be97-881153dbb45f/Persona.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/5b4f9c0f-2d94-4cce-af2f-ea0eaef1b5be/storyboard-digital1.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/01cde128-4a46-410e-934e-6a017cddfa1c/user+flow+test.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/36ca6ec2-7b0a-4d44-b766-a4b6e29f36ee/Chat_and_call+%283%29.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg UX Design - Medical Guardian: Set-Up Assistance https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1656711749581-G739WXS5CW7JFIXV1NIN/22-0602-Home%2BScreen.jpg UX Design - Medical Guardian: Set-Up Assistance Gloria gets a one stop shop where she can access all the avenues of help provided by Medical Guardian to help set up her device. She has customer service's number at the top for immediate access. She has frequently asked questions to the right for a quick review. She has access to chat if she is more comfortable typing than talking. And she has step by step instructions broken down on the bottom of the page for each device. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1656711699393-S83W6GWOW92HISXKQGVO/22-0602-Prototype-Calendar.jpg UX Design - Medical Guardian: Set-Up Assistance If Gloria would prefer to schedule a call for someone at Medical Guardian to call her with set up assistance, she can do that instead of waiting on hold. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1656711647573-69DMG5NHXZANHMD6J7Y3/chat.jpg UX Design - Medical Guardian: Set-Up Assistance Gloria has the option to use chat, a feature that is on the rest of the Medical Guardian website. From my research I learned consistency is key for users less familiar with tech, so I wanted to keep the chat feature available, just in case Gloria goes looking for it. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1656711896378-HUP8J68MLSSRAM7OAC5V/step%2Bby%2Bstep%2Bset%2Bup.jpg UX Design - Medical Guardian: Set-Up Assistance If Gloria wants to access the instructions digitally, incase she loses her paper version, or if she wants a family member in a different location to help her, they are on the webpage as well. She can even start a chat and have that open side by side to each instructional page if she chooses. https://www.abbysmith.design/ux-design/cccm monthly 0.5 2022-07-15 https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/28542532-5281-4836-bd4a-29bab562ab9d/Newsletter+Image.jpg UX Design - Christ Community Church Montreat: Website Revamp Christ Community Church Montreat: Website Revamp The Challenge Christ Community Church: Montreat is a Gospel forward, Evangelical Presbyterian Church nestled on the campus of Montreat College, in the mountains of NC. They pride themselves in their mission work in their community and supporting mission work around the world. Their communication coordinator came to our team with two distinct problems. They have the reputation in their town of being the “rich” church that is not part of their community, and they want to better tell the story of who they are and their “vibe” so they are more welcoming to newcomers, especially college age kids. They also have been having a hard time making their website user friendly for their older congregants who are not so tech-savvy. Project Overview Role: UX Researcher & Lead Client Contact Team: Tanaira Morgan & Dan Amaro Timeline: 2.5 Week Sprint Tools: Otter.ai, Google Sheets, Google Docs, Google Forms Methodology: Competitive & Comparative Analysis, Heuristic Evaluation, Survey & User Interviews, Task Analysis, Affinity Mapping https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/5af6e48f-b08f-4b39-8c34-b0be5e754411/Heuristic+Screen+shots2.jpg UX Design - Christ Community Church Montreat: Website Revamp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/88942bb1-8090-4012-9439-3b533ce015b8/Header-green.jpg UX Design - Christ Community Church Montreat: Website Revamp - The Competitive Landscape After meeting with our client to understand what her problems were, I wanted to get an understanding of what other community centric businesses were doing on their website to identify what CCCM was doing well, and where they had opportunities for growth. From this I noticed that they were falling short by not clearly identifying their denomination on their homepage. Their navigation bar switching to a hamburger menu on some desktop computers seemed like a potential usability issue, and was not common amongst their competition. And finally, although most of the other churches did not have a search feature, two comparators did, and since Christ Community Church is so active, it could be an easy way for church members and newcomers to find specific church information quickly. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/8ca5e1cd-6ed2-49d7-8e60-3a24f4444e41/C%26C-Circled.jpg UX Design - Christ Community Church Montreat: Website Revamp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/37fc7c92-4034-4a96-93a6-6c58eec8e01f/Barry.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/ca324899-7136-4a67-abfe-ce6d9753da85/Natalie.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/5c4cf663-c7f9-401c-b8ec-6f515422e5c4/Wireframe+sketching.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/abb2d1a8-3a4c-43ad-8892-1cb8aa401e88/mock+up-v1.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/ed1003e7-f1d1-4e13-881a-8975f3534618/Usability_Testing_call_outs.jpg UX Design - Christ Community Church Montreat: Website Revamp - Did We Move the Needle? What Went Well: The church seems “Welcoming”, “Open”, “Simple”, “Casual”, and “Friendly” to users, achieving the church’s goal of seeming welcoming Over half of the newcomers said they would be interested in visiting the church if they were in the area All participants were able to find the Livestream in an average time of 10.75 seconds and rated the experience as 5/5 on an easiness scale. There were 0 issues reading any text on the website. What Needed Further Refinement: Only 1/2 of the members rated finding the membership portal easy. With some additional probing I learned that adding the word portal and having a drop down under Membership would help add clarity. Most users struggled to find upcoming events. I saw that over 1/2 of the users looked under the Community tab to find events. Two of the newcomer demographic called the font very “comic sans” and said it was out of date. Member’s mentioned they wanted a clear identification that there are 2 services. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657827868614-CMQ184219QVS2GS201EA/barry-image.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657827929975-DQQEN9E4EFZO0QZ7D733/nathalie-image.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657829082468-2JM929A02699LLQSBOCD/Site%2Bmap%2B2.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657829147537-83O80RWN8ESR7ZUTRHP2/Site%2BMap%2B-%2BPreliminary.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657911386404-5ABCI0KBIDSMPA1GKJ9N/congregants.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657911461411-2FVAT321XK1H1Q4MZDZ3/Bulletin.png UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657912223176-46JQRZSBLEVB6K0HCBT8/Untitled_Artwork%2B%25285%2529.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657912404120-43NNAF8SZNIEIIWIF48X/Untitled_Artwork%252B%25252810%252529.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657912449670-V3QLSYX9VCMHBJ1M79Q9/Untitled_Artwork%252B%2525288%252529.jpg UX Design - Christ Community Church Montreat: Website Revamp https://images.squarespace-cdn.com/content/v1/629f4adc741d731dd064379f/1657912520922-7V3MVWP59CPGBQ6H3NSW/Untitled_Artwork%2B%25286%2529.jpg UX Design - Christ Community Church Montreat: Website Revamp